Flex Learning Hub

Marketing is the food that feeds every business to help it grow, including dental practices. No matter the industry, a good marketing approach consists of several key components: building a brand, generating interest in your product/service, acquiring new customers, and fostering successful relationships to create repeat business. And, at the end of every successful marketing initiative, you’ll want to measure where your best leads came from so you can optimize your marketing budget and calculate your return on investment. Just like every business, your dental practice needs to be able to attribute your marketing wins to their respective campaigns so you know which of your investments is working the hardest.

In this article, I’m going to show you how to utilize the tracking links feature in FlexSchedule online scheduling to help determine the ROI of your practice's marketing strategy.   

A successful online review initiative in your practice is a great way to get the attention of patients in your community. In a recent survey by Software Advice, 90% of patients say they rely on online reviews to make their decisions about which healthcare providers to visit. So, how can Flex help you take your online reviews from non-existent to 5-stars and help bring in those patients? Read on to find out!

Integrate Flex With Your Phone Service

Flex offers a wide variety of patient communication services for Open Dental, many designed to automate tasks that give your patients proactive information to reduce the number of phone calls you make and/or receive on a daily basis. The aim of our automated text/email communications is to prevent you from picking up that phone on your desk in the first place, making you a master at the game of time savings and efficiency. Let’s face it - talking on the phone is so 20th century. 

But, we understand there are times where you just have to speak with someone over the phone. So, we’ve added a bit of jazz on top of the standard phone call by injecting some useful features in Flex that integrate with your VOIP (voice-over-IP) phone service. 

Here's a quick recap of recent functionality that's been added to Flex over the past several months. If you're a current Flexer and have a feature suggestion, please let us know! Your input helps us make Flex a better product so you have a better customer experience! 

And, stay tuned and check back here often - we have new features coming right around the corner!

“Let me think about it.” 

These are five very common words that are used routinely when any of us are asked if we would like to move forward with a purchase. I’m the king of “Let me think about it.” Often, I want to put off a purchase because I didn’t really understand the need for the product or service I was being offered. The "sales pitch" may have sounded good but the details weren’t explained well enough or I just didn’t feel a sense of urgency to move forward. I also have a notorious habit of trying to avoid payment discussions, preferring to do pricing research independently. Later on, when I have finally made the purchase, I often wish I had done so sooner. 

Our team has worked with thousands of dental practices over the years and one common challenge the majority face is increasing their case acceptance. Usually, the patient has concerns about what exactly is being recommended, doesn’t understand the treatment being proposed, or has financial questions that they may be too timid to ask. Let’s take a look at how the treatment plan presentation module in Flex helps address these issues, facilitate conversation, and keep your patients engaged so that your team can boost acceptance and keep those ops full. 

What Makes Flex’s Paperless Forms So Smart?

Flex’s online forms for Open Dental are smart. Like, REALLY smart. In fact, if our forms were any smarter, they could write this article themselves.

Exaggerations aside, there are some very intelligent features that we’ve designed for our online forms that make a big difference in your practice’s workflow and in ease-of-use for the patient. And, while there are many options out there for online paperless forms, there are some considerable differences between Flex and other technologies. So what makes our forms so smart? It boils down to our team’s understanding of how forms affect the user experience of both practices and patients while developing features that simplify key workflow challenges.

Adopting new technologies can be intimidating for any dental practice, especially when they involve changes to established routines or require alterations to processes the practice is comfortable with - in our business, we see it every day. Of all the products and services Flex has to offer, the one that continues to generate great success stories also seems to inspire the most hesitancy from practices to implement - online scheduling. 

From reservations about allowing patients to book appointments on their own to concerns over practice management integration, we’ve heard it all. And, because we have years of experience implementing online scheduling, we have a good bit of insight we can share - free of charge!