Marketing is the food that feeds every business to help it grow, including dental practices. No matter the industry, a good marketing approach consists of several key components: building a brand, generating interest in your product/service, acquiring new customers, and fostering successful relationships to create repeat business. And, at the end of every successful marketing initiative, you’ll want to measure where your best leads came from so you can optimize your marketing budget and calculate your return on investment. Just like every business, your dental practice needs to be able to attribute your marketing wins to their respective campaigns so you know which of your investments is working the hardest.
In this article, I’m going to show you how to utilize the tracking links feature in FlexBook online scheduling to help determine the ROI of your practice's marketing strategy.